Okay, we know we’re in a recession and times are tough for nonprofits. Did you also know that the growth of the nonprofit sector coupled with decreased government, foundation and individual giving has led to increased competition for stakeholders’ attention?
As of 2006, there were 1,478,194 nonprofit organization registered with the IRS . With messaging coming from all these nonprofits, an organization should ensure that the message they are sending is up-to-date, clear and concise in order for target stakeholders to see your organization amongst the clutter.
A brand provides a framework for communicating an organization’s core promise and/or mission to external stakeholders including donors, volunteers, clients and the public. Research shows that a strong, managed brand increases differentiation, communicates the mission and its values more effectively, builds loyalty and trust, and if maximized to its fullest potential, can even lead to more donations.
So, if you’re organization’s brand no longer reflects the organization and you’ve got the resources to do it, now would be a great time to update your brand.
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Mission:
MissionWise helps health and human services organizations recognize and capitalize on their strengths, become stronger and more sustainable, and maximize impact in their efforts to reduce and prevent health inequities.
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